How To Redesign Your Website Like CoSchedule In 10+ Easy Steps

How To Redesign Your Website Like In 10+ Easy Steps Alright. So you’re about to start a huge REDESIGN of your company’s website. That’s no small task, and quite franklyit’s intimidating. 301 redirects, copy, coding, A/B tests, wireframes, sitemaps, planning! And that’s just the obvious ones. This summer, ’s product marketing team made the bold move to update our entire website. And while researching and learning from others was a huge help, the resources out there were pretty minimal (especially for small teams) like us. So, we decided to recap our experiences and share some life lessons. Here it goes: This is how two people (in-house) built a website from scratch in 4 months. The Process: 1. The Five Day Brainstorm Sprint There’s an awesome book called Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. If you haven’t read it, here’s a great starting point: And it’s basically what we did. In a week’s time, we created three very different storylines with accompanying Photoshop designs. We forced ourselves to create a story, design it, and present it to leadership every other day. It was scrappy and tad intense, but it got us where we needed to go†¦ We started with anything and everything. Pushing outrageous ideas quickly- to help  us flesh out ideas, build off of them, and create the official story. From a  comic book feel with super heroes to little robots guiding marketers along their journey, each idea brought us a little closer to the final story. 2. Plot Out Your Sitemap. Put a name to every page on your new website. It doesn’t have to be overly complex, Megan (product marketing’s awesome UX/UI designer) built one in less than an hour. And with a high level view of your new site, you’ll be able to  build a strong path for conversions and a strong storyline to guide them along the way. 3. Write Your Copy Before  Design. Before a single wireframe was created, every line of copy was written for EVERY page. We spent a good three weeks creating skimmable  content and placing a major emphasis on good headlines for each talking point. Recommendation: Write a minimum of 25 headlines per talking point and (if you can), test and iterate on them with a team member. ’s Headline Analyzer is a great tool for writing headlines . Use the â€Å"but why† process to find your users WIIFM (What’s In It For Me). Before a single word is written,  ask yourself this question to get to the real benefits or the real reason why anyone would care to read x blog, page, email, etc. If you haven’t already, watch Simon Sinek’s TED talk on Why ↠ it’s a great starting point to building a story your users will care about. 4. Build Wireframes For Your Designers Sanity Wireframes are the skeleton to design AND if you want your designer to still love you at the end of a project, DON’T skip this. Wireframes are a lot like sitemaps and are a simplistic view of a page layout. They help ensure that when designing really starts, you aren’t caught off guard by layouts and can move forward quickly. 5. Start With Photoshop, Then Code. Create high fidelity designs  of each page. Similar to writing copy for every page BEFORE design, high fidelity design should be done BEFORE code. Again, it’s a necessary step because it eliminates the need to â€Å"imagine† what your page or elements of the page will look like and makes changes easier (because you catch them earlier). 6. A/B Test (Tn The Midst Of Process). Start testing your assumptions early. After creating your copy and initial PS designs, start testing out a few of your ideas on your existing website (think elements: headlines, logos, images, etc). Quick How-To for Creating An A/B test: Create a hypothesis: Based on your current sites performance and the particular element youd like to test create a hypothesis to build your test around: For example: Replacing the static image on the homepage with a autoplay video will increase conversions Test it: Create a variation of your hypothesis (new homepage with video), and then A/B test it against the original page. Calculate the test duration with respect to your monthly visitors, current conversion rate, and expected change in conversion rate. (VWO will help calculate all of this for you HOWEVER if you dont have this,  heres a calculator). Analyze it: Dig into your results and see which variation performed the best. If theres an obvious  winner, go ahead an implement that variation to the real website. If results were a tad muddy, revise your hypothesis and keep testing. We tested a few headlines and added a video to the homepage during our website redesign, and saw a 6% increase in conversions → pretty awesome validation! It pays to test early. Never rest on your assumptions: prove and disapprove them with data! Recommended Tool: VWO for A/B testing. It’s great for non-designers and quick A/B experiments. Use â€Å"quick learnings† to get faster results when you can’t run a test for an extended period. 7. Coding: Once Designs Are Approved, Code It. Once youre at the coding stage stick to the plan. Focus on pushing out code, getting it out into the world, and iterate on it AFTER you launch your new site. Aside from minor bug fixes, avoid major overhauls at this point. 8. Push Code to your Staging  Site (For Review, Edits, etc.) This is where all your hard work comes to life (behind the curtain). Here you can test and revise the functionality of your designs. We use Meistertask for our QA  (quality assurance) phase. Similar to many Kanban views, its helps us to track the progress on edits as well as test, retest, and sign-off on edits. You can create  custom phases (open bugs, in progress, review, and done) and utilize Skitch to create visuals (your designer will love you for this). 9. Plan Time in the Project for Bug Fixes†¦ You will have bugs, so plan for it. Recruit folks from the team to purposely test and break your website (so real users don’t have to). In addition, test user experience during this phase. Observe a friend or team member, someone who hasn’t been involved in the project, click around the new site. Take notes and be ready to make changes. Getting a new set of eyes will help to validate if the user flow is second nature or clunky. Remember: Good design just works. If your user has to think youre doing it wrong. 10. Go Live!  Hold Your Breath and Release Your Hard Work Into the Real World. The 10+ step: Keep A/B Testing. Launching your new site is NOT  the end all be all. Its just the beginning. Throughout your redesign process build a list  of various items to test: color, images, copy, video, etc. And then build out a schedule for testing those ideas a few weeks after your launch. Remember, your website has one goal: to convert visitors into paying customers. And if you want to increase conversions, A/B testing will help you  to determine whats is and isnt working with your new design. Lessons Learned: Write Your Copy in the Customer’s Words The best way to sell to your ideal customer, is to use the phrases and words of your current customers. They’re your best advocate and they speak the buyer’s language. So how do you do this? When creating copy for ’s new site, we went through pages and pages of customer surveys. Polldaddy has this awesome feature that creates word clouds of the most populars words and phrases AS WELL AS a filtering option to rank popular answers (I relied on both of these heavily). In addition, customer interviews were part of the process. Over the project, I scheduled and recorded Skype calls with some of our current customers to find their stories. It was a great way to get natural, candid  responses to how and why they use . Daily syncs (more meetings can be good, if done with a purpose) Before this project, I was definitely on team â€Å"less meetings, more doing† But after this project I realized the problem isn’t the meetings, it’s the FOCUS in those meetings. For our entire redesign, the product marketing team met for 30 minutes (or less) each afternoon for a hyper focused  status update and feedback on our individual projects. These daily syncs helped us produce faster and push past blockers sooner. It was a highly focused meeting with an enforced timeline. And because of these guidelines typical meeting bullshit was rare. People left those syncs with clear action items and good feedback on their work. Recommendation: Pick two action items for each sync. Skip the small talk. And go right into the area you need feedback on copy, wireframe, design whatever it is. Remember, you’re on a time constraint, so honor it. Also, if you’re doing your syncs over the web, it can be awkward knowing how and when to end a meeting. Embrace the awkward, and just call it when it needs to end  (time is precious, and you’re doing everyone a favor).

Landmark Decisions Essay Example | Topics and Well Written Essays - 4000 words

Landmark Decisions - Essay Example Maine was admitted as a free state, so the Senate remained equally stacked between free and slave states. Ostensibly, the line drawn at 36 degrees 30 feet of the territories acquired in the Louisiana Purchase would forever preclude slavery from existing within their boundaries. Three decades later, on May 30, 1854, Congress passed the Kansas-Nebraska Act, and the controversy over slavery in the territories was reopened. Congress tried repeatedly to organize a single territory for the area west of Missouri and Iowa, but was unsuccessful. Stephen O. Douglas of Illinois introduced a bill dividing the land into two territories. His proposal left the issue of free state or slave state up to the people. Thus, ushering in the concept of â€Å"popular sovereignty†. Paul Finkelman in Dred Scott v. Sanford, A Brief History with Documents, describes the debates, the bickering and how the displeasure fermented among the pro and anti-slavery proponents, as the residents of Kansas became vi olently divided over the free state or slave state issue. He goes on to describe how the concept of â€Å"popular sovereignty†, was proving to be a nemesis, as the pro slavery and anti slavery proponents engaged each other in many guerilla warfare battles. He speaks of how Kansas became known as â€Å"bleeding Kansas†. (Finkelman)

Scientific laws do not describe true facts bout reality Essay - 1

Scientific laws do not describe true facts bout reality - Essay Example These assumptions and estimates date back since the invention of science. Many scientists have come up theories and assumptions which have also find their way into scholarly books. This boosts the continuity of the theories generation after generation. Scientific laws are viewed as the reason as to why the globe is evolving in to a new planet of inventions. However, questions are asked as to whether these laws are real or just what are forced to believe. According to Cullen as much as there are errors involved in coming up with scientific theories, people tend to completely believe scientific inventions (67). The essay will provide insight as to why scientific laws do not describe true facts about reality. Scientific laws include the application of many formulae. As is it proven no human being can be 100 percent efficient and accurate. As scientist come up come with these formulae there is an obvious assumption that some errors and estimates are included in the invention of scientific laws. The estimates and errors are evidence that the assumptions displayed by scientific laws mat not provide the accurate facts about reality. According to Godfrey-Smith if a theory or law is based on assumptions there is always a probability that the law cannot be completely accurate (102). If the laws were based on facts rather than scientific assumptions, it would be logic to argue on the fact that scientists are accurate in their findings (Hempel, 211). In an argument by Rosenberg he argues that scientific explanation is casual explanation (94). There is not much evidence of formal or completely proven explanations. Science only tries to explain already existing phenomena with laws invented from results. It is for this reason that it becomes evident that any formula can be applied to come up with known result. This case can be compared to a person given an answer to arithmetic then asked to come up with a formula. This becomes easy as any

Identify the characteristics beliefs and practises associated with Krishna Essay Example for Free

Identify the characteristics beliefs and practises associated with Krishna Essay And what is the significance for a devotee of Krishna. Krishna is believed to be Vishnus eight incarnations. Vishnu represents the preserver status in the Trimurti but is more frequently appreciated in his incarnation as Krishna. Krishna appears in many mythological stories but is most famously remembered for his part in the Bhagvad Gita. This scripture is believed to have been spoken by Krishna himself. Krishna is seen as a king and a conqueror of demons but his followers appear particularly fond of his childhood and youth. His love affair with the beautiful cowherdess, Radha is immensely popular with his followers. In many Indian temples dedicated to Krishna, his followers visit (Darshan) his images and present water for washing, drinking, clothes, flowers, incense and offer praise during their puja. Chanting and singing the Hare Krishna mantra is a very popular activity found in temples. The maha-mantra is a transcendental sound vibration which awakens love of God in the heart and mind. As with all other activities, music is considered a sacred offering to God. Murtis of Krishna are ritually installed temples, as it is believed that it is actually full of divine spirit of Krishna. Krishnas pictures often portray him as the young flute player, surrounded by cows, teasing the gopi girls, or occasionally as the mischievous friend and even as the charioteer who accompanies Arjuna. These different images illsurate the different forms of relations a Hindu can have with god, either as best friend, a lover or mischievous son. To achieve an understanding of Krishna it important to be aware of the events in the Bhagvad Gita. Arjuna is preparing for a battle in which he will be fighting against his own members of the family. He feels that this is morally wrong and has conversation with his charioteer. His charioteer, Krishna is the supreme lord in disguise. It is here; Krishna explains the path to self liberation and to discovering the inner atman. Krishna points out that the soul does not die in battle, but moves into a new one. The soul can not be pierced, it can not be parched, it can not be wetted, it is everwhere, immovable He reminds Arjuna of his dharma and the effects of Karma. Krishna goes further on to state that is not action itself that should be avoided but the results of it. One should not think of particular rewards for their actions but offer selflessly to the Lord. This is the function of Karma yoga. Having taught this he goes onto mentioning different paths such as jnana and yoga and presentating the need for reaching a state of samadhi through knowledge and devotion. The festival calendar varies region to region throughout India. The festival to celebrate the birth of Krishna is held between August and September and is called Janammastami. The bhagvad Purana which focuses on how to be yogi is often read out. Krishna unlike some of the other supreme deities, acknowledged that there were those who were marginalized such as the low caste and women and therefore highlighted that there were many different paths for each Hindu to reach liberation in his own way. Krishna is encompasses the perfect balance between performing his dharma in such a way that good karma is continually repeated. Through performing jnana and bhakti yoga, a devotee can offer selfless acts, which will be received with Krishnas grace and blessings. Therefore Krishnas love for Radha is the perfect example for any Hindu to achieve a harmonious union with the Lord and achieve moksha.

Essay --

Introduction- Fashion is richly embedded in the history and culture in France. The country is the home of many famous designers, and is credited with creating the concepts haute couture and prà ªt-à  -porter; two core segments of the fashion industry. Today Paris, Milan, London, and New York are the â€Å"Big Four† fashion capitals in the world. While France is well known to be the oldest fashion empire in the world, with expansion of the industry, is it still considered the leader? 1) History of Fashion in France A quote by American poet, Allen Ginsberg says, â€Å"You can’t escape the past in Paris, and yet what’s so wonderful about it is that the past and present intermingle so intangibly that it doesn’t seem to burden.† In order to truly understand the large role that fashion plays in a culture where the past is such a large part of the present, one must learn about its deep history and evolution. The first time clothing was seen as more than a practicality, and closer to a status symbol was during the reign of King Louis XIV. King Louis XIV, also known as Louis the Great or the Sun King, was a monarch of the House of Bourbon and ruled as King of France and the Kingdom of Navarre from 1643 until his death in 1715. He was known for adorning himself in silk, diamonds, and artisanal shoes and jackets (Fashion and Power). He used these items of luxury to control and express his power to France, its residents, and the rest of Europe. Shortly after Louis XIV’s death, Louis XVI came into power. King Louis XVI’s wife, Marie Antoinette was also a pioneer in the French fashion culture. As the Queen of France from 1774-1792, her life was full of extravagance and luxury and she wanted her fashion to be representative of her lifestyle. In fact, she w... ...businesses reviewed annually to preserve the reputation of such a prestigious association. Chambre syndicale Du Prà ªt-à  -porter des Couturiers et des Crà ©ateurs de Mode is a group made up of haute couture houses and fashion designers who design women’s ready-to-wear fashion, and the Chambre syndicale de la Mode Masculine is a group exclusively for men’s fashion. Since 1935 the Fà ©dà ©ration’s headquarters have been located at 100 rue de Faubourg Saint Honorà © in Paris’s 8 arrondissement; in the heart of the city where it all began. Combined, the three trade organizations have over 100 corporate members. A unique quality of the Chambre Syndicale de la Haute Couture and the Chambre syndicale Du Prà ªt-à  -porter des Couturiers et des Crà ©ateurs de Mode, is that it accepts international members as well. This is said to reflect the quickly expanding globalization of the industry. Essay -- Introduction- Fashion is richly embedded in the history and culture in France. The country is the home of many famous designers, and is credited with creating the concepts haute couture and prà ªt-à  -porter; two core segments of the fashion industry. Today Paris, Milan, London, and New York are the â€Å"Big Four† fashion capitals in the world. While France is well known to be the oldest fashion empire in the world, with expansion of the industry, is it still considered the leader? 1) History of Fashion in France A quote by American poet, Allen Ginsberg says, â€Å"You can’t escape the past in Paris, and yet what’s so wonderful about it is that the past and present intermingle so intangibly that it doesn’t seem to burden.† In order to truly understand the large role that fashion plays in a culture where the past is such a large part of the present, one must learn about its deep history and evolution. The first time clothing was seen as more than a practicality, and closer to a status symbol was during the reign of King Louis XIV. King Louis XIV, also known as Louis the Great or the Sun King, was a monarch of the House of Bourbon and ruled as King of France and the Kingdom of Navarre from 1643 until his death in 1715. He was known for adorning himself in silk, diamonds, and artisanal shoes and jackets (Fashion and Power). He used these items of luxury to control and express his power to France, its residents, and the rest of Europe. Shortly after Louis XIV’s death, Louis XVI came into power. King Louis XVI’s wife, Marie Antoinette was also a pioneer in the French fashion culture. As the Queen of France from 1774-1792, her life was full of extravagance and luxury and she wanted her fashion to be representative of her lifestyle. In fact, she w... ...businesses reviewed annually to preserve the reputation of such a prestigious association. Chambre syndicale Du Prà ªt-à  -porter des Couturiers et des Crà ©ateurs de Mode is a group made up of haute couture houses and fashion designers who design women’s ready-to-wear fashion, and the Chambre syndicale de la Mode Masculine is a group exclusively for men’s fashion. Since 1935 the Fà ©dà ©ration’s headquarters have been located at 100 rue de Faubourg Saint Honorà © in Paris’s 8 arrondissement; in the heart of the city where it all began. Combined, the three trade organizations have over 100 corporate members. A unique quality of the Chambre Syndicale de la Haute Couture and the Chambre syndicale Du Prà ªt-à  -porter des Couturiers et des Crà ©ateurs de Mode, is that it accepts international members as well. This is said to reflect the quickly expanding globalization of the industry.

Introduction to Spectrophotometry Essay

This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual.

Autism Spectrum Disorder - 1196 Words

One in every eighty-eight children in the United States is born with Autism Spectrum Disorder (ASD) (â€Å"What Is Autism?†). ASD is a neurological disorder of the brain that affects how a person behaves, social interactions, and how they think and learn. Several different therapies exist for ASD; Equine Assisted Therapies being the most beneficial for children with ASD. There are two different types of Equine Assisted Therapy (EAT), physical and psychological. Although critics say that traditional therapies and medications should be used for ASD, alternative therapies such as Equine Assisted Therapy should be used and covered by insurance companies because of the unique benefits it provides. Equine Assisted Therapy provides positive results because it is multi-sensory and the patient becomes more in touch with their feelings. The last two decades have seen ASD skyrocket from one child in 2,500 to one in every eight-eight. Boys are five times more likely to be born with ASD. S cientists participating in the Autism Genome Project (AGP) at Duke believe it is because the genes associated with ASD include the Y-chromosome. One in every fifty-four boys will be born with ASD, while one in every 252 girls will be born with it. In 1943, Autism was first identified by Leo Kanner, a scientist at Johns Hopkins Hospital. Hans Asperger discovered a milder form of autism that most kids are diagnosed with, named Asperger’s after him (Ballaro and Griswold). Asperger syndrome, Autism andShow MoreRelatedAutism Spectrum Disorder And Autism Essay1393 Words   |  6 PagesAutism is a neurological disorder with many forms and severities, better known as autism spectrum disorder, that begins early in childhood and lasts throughout the individual’s life. Autism spectrum disorder is defined as developmental disabilities that can cause significant social, communication, and behavioral challenges (CDC). Previously, autism was recognized in distinct groups and types. Now, autism is referred to as a spectrum because there is an overlap among all the different forms of autismRead MoreAutism Spectrum Disorder And Autism2594 Words   |  11 PagesAutism Spectrum Disorder is defined as a neurodevelopmental condition that is classified by a triad of impairments. These impairments are in communication, socialization, and repetitive patterns of behavior (Wolf, 2004). Autism affects about 1% of the current population (Shishido, Branko, Norio, 2013). This disorder seems like a common diagnosis in the current day in age but the disorder was only discovered around sixty years ago. The two founding researchers that discovered the disorder are KannerRead MoreAutism Spectrum Disorder And Autism1827 Words   |  8 Pagesin the United States had one or more developmental disorders in 2006-2008. This can affect the person mentally, physically, emotionally, or a combination of the three. These range from something as simple as a speech delay to something as com plex as cerebral palsy. One of these developmental disorders is autism. Autism can cause social, communication, and behavioral challenges. One in 68 children are affected by autism. Autism Spectrum Disorder (ASD) is 4.5 times more common in boys. One in forty-twoRead MoreAutism Spectrum Disorder ( Autism ) Essay1739 Words   |  7 Pagesconventions (Lai, 2014). These two observations would be the beginning of a disorder known as the Autism Spectrum Disorder. This developmental disorder, characterized by a range of deficits in different areas, is increasingly prevalent in society and in the media. While the exact numbers vary from country to country, according to Lai (2014), 1% of the general population is diagnosed with an Autism Spectrum Disorder. 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For those not familiar with autism, Autism Speaks, the world’s leading autism science and advocacy organization, defines autism and autism spectrum disorder (ASD), as both general terms for a group of complex disorders of brain development. These disorders are characterized, in varying degrees (hence, a â€Å"Spectrum† that includes both low- and high-functioning individuals), by difficulties in socialRead MoreAutism Spectrum Disorder And Autism1401 Words   |  6 PagesIn America about one out of 88 children have autism spectrum disorder and about 36,500 in four million children are born with autism. Currently approximately 1.5 million adults are living with autism in the United States. The autistic brain is a complicated phenomenon, which has required many years of research in the biomedical field by institutes, organizations, and the government to comprehend the disorder. Depending on the severity of the disorder – low functionin g or high functioning – and theRead MoreAutism Spectrum Disorder And Autism Essay2049 Words   |  9 Pages Autism and Asperger’s are two syndromes that are now looked as being part of the ‘Autism Spectrum Disorder’. Asperger’s is on the high functioning end while Autism is on the low functioning end. Before the ‘autism spectrum’ was created, in nineteen forty-three and nineteen forty-four, a psychiatrist named Leo Kanner and German scientist named Hans Asperger discovered Autism and Asperger’s. Their research included looking at cases of children who were different and had qualities of aloneness, obsessiveness